• Pre-launch page for the OldBoy drop: chrome logo on black with a newsletter email signup Phase one: the waiting list.
  • OldBoy eshop homepage, two models in black Worldwide Neighbourhood hoodies over a lime banner Phase two: the shop.
  • New Drop product grid on the OldBoy eshop showing a black duffel bag, pants and hoodie with prices

OldBoy `WorldwideUnderground` Drop

Info Start a project

A temporary eshop for OldBoy's Worldwide Underground drop.

OldBoy is a streetwear brand from rap and trap culture. The site ran in two phases: before the drop, a page to join the waiting list and newsletter; at launch, a full shop. The brand is loud, so the design stays quiet and lets the campaign and the products lead.

Credits

  • Design & Code – alāsu.works
  • Branding – Ioannis Markakis